CHICAGO, Jan. 27, 2012 /PRNewswire/ -- Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it will be giving the massive audience of Super Bowl XLVI the power to make a big difference in the lives of kids and young adults through its "Cars Cares" campaign. During the game, when the Cars.com commercial airs, viewers who use the popular Shazam App to tag the ad will earn $1.00 for one of seven charities in contention for a maximum $100,000 donation from the site.
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"As we head back to the big game for the fifth year, we wanted to do more as an organization to contribute to our community and drive our mission of confidence," said Mitch Golub, president of Cars.com. "We are launching Cars Cares as a way to give back, and fuel initiatives that matter to our brand, employees, site users and advertising partners – including dealers and automotive manufacturers."
The maximum $100,000 donation will be given to the charity which receives the most votes on the Cars.com Facebook page between January 26 and February 13. Eligible organizations were selected for the work they do to drive confidence in kids. "Each organization has a unique focus on educating youth and providing programs and services that drive self-esteem, positive decision making and healthy behaviors," said Golub. "It was important to us to identify organizations whose culture and values match our own and to give our community a voice in deciding which organization should be the recipient of our first Cars Cares donation."
Votes can be cast daily through February 13, and the winning organization will be announced on Monday, February 20, 2012. The charities are:
- Adopt-A-Classroom helps underfunded teachers by providing them with community partners and funding to purchase the tools, materials and supplies they need to help students learn as effectively as possible in today's classrooms.
- Alliance for a Healthier Generation works to address one of our leading public health threats – childhood obesity. Through its nationwide efforts the Alliance works to positively affect places that make a difference to a child's health: homes, schools, doctor's offices and communities.
- Cameras For Kids Foundation brings the gift of photography to underprivileged teenagers living in foster facilities across the United States.