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Citi Community Development Launches National Awareness Campaign for EITC Filing and Free VITA Tax Prep Sites in 26 U.S. Markets

Thursday, February 02, 2012 1:00 PM

Citi Community Development (CCD) announced today that it has produced unique, market-specific publications appearing in newspapers in 26 metropolitan areas across the United States in order to encourage underserved, working taxpayers to take advantage of refunds available through the federal Earned Income Tax Credit (EITC). The Money Matters publication also highlights the availability of free tax preparation services through the Volunteer Income Tax Assistance (VITA) program of the Internal Revenue Service (IRS).

"Citi and our community partners across the country were able to educate and assist many of the Americans who received $59 billion in Earned Income Tax Credit refunds last year," said Citi CEO Vikram Pandit. "Yet there are 20 percent of eligible taxpayers who are still not claiming the EITC, leaving billions of dollars on the table that could be used to increase family savings, invest in small businesses, or prepare for college expenses. We remain committed to ensuring that all eligible families have the information and tools they need to reclaim money that can improve their lives and stimulate their local economies."

The EITC enables working people who earn approximately $50,000 or less per year to keep more of their earnings through a tax refund. The IRS estimates that four out of five eligible people claim and receive the EITC. However, many people, including millions of eligible workers who qualified for the EITC for the first time in 2011, don't know about the EITC or that they must file an income tax return in order to claim the benefit.

CCD's Money Matters was developed to help connect eligible taxpayers with local community organizations that provide or promote free tax assistance. Money Matters includes essential information about the VITA program and the EITC; wise ways to save money; tips for stress-free tax filing; and the benefits of having a bank account.

The publications were produced in both English and Spanish and were inserted into the full runs of local newspapers serving mainly ethnic and minority populations. The complete collection of publications is available at www.citicommunitydevelopment.com.

Public officials in several markets served by this campaign reinforced the importance of Citi's EITC awareness efforts:

Delaware Governor Jack Markell: "Citi is not only an important employer in our state.


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