In the heat of Sunday's big match between the New England Patriots and
the New York Giants, Viggle?—a
Function(x)
company (Symbol: FNCX)—held a close game of its own, drawing thousands
of football fanatics to partake in "Viggle Bowl." Once Super Bowl
viewers checked into the game with Viggle on their iOS devices, Viggle
Bowl kicked off, asking viewers to vote for their favorite TV
commercials as they aired and answer sports trivia to gain points that
could be redeemed for real rewards. Viggle users rated more than 50
commercials during the game—ultimately selecting the following as the
top three Super Bowl favorites:
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NFL: We Play for You
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Volkswagen: Fat Dog
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Budweiser Light: Here we go
"Viggle's goal for the Super Bowl was to provide our users with a fun,
play along, point-earning experience which deepened engagement with both
the game and the commercials," said Chris Stephenson, president of
Viggle. "People clearly loved the ads, with more than 40 percent of our
audience playing in the Viggle Bowl through the end of the live game."
In addition to the commercials, more than 1.4 million Viggle viewers
voted on Madonna's halftime show—with more than 67 percent giving it a
"thumbs up"—particularly raving about surprise guests Nikki Minaj,
M.I.A., and LMFAO. Blake Shelton, Miranda Lambert and Kelly Clarkson
also attracted positive reviews from Viggle users.
Viggle awards users points for checking in to TV shows and interacting
with branded videos, quizzes, and more. Points can be redeemed within
the app for dozens of rewards from companies such as Burger King,
Sephora, Fandango, and Hulu Plus—or converted into charitable donations.
Viggle works with TV content from more than 160 channels—with more being
added daily.
Viggle works with iOS devices such as iPhone®, iPad® and iPod touch®.
Functionality with Android-based devices is planned in the months to
come.
About Viggle?
Viggle is a loyalty program for television that gives people real
rewards for checking into the television shows they're watching. Currently
available for Apple iPhone®, iPad® and iPod touch®, Viggle
automatically identifies what television shows its users are watching
and awards them points when they check-in. Viggle users can redeem their
points in the app's rewards catalogue for items such as movie tickets,
music, gift cards and much more. For more information, visit http://www.viggle.com,
follow us on Twitter @Viggle or like us on Facebook.
About Function(x)
Function(x) Inc. was founded by media entrepreneur Robert F.X.
Sillerman, who has pioneered a number of successful television, radio
and live entertainment businesses. Sillerman created Function(x) in June
2010 to develop new business models and digital products and services
that encourage consumers to engage with entertainment such as TV,
movies, games and music. The company is publicly listed as FNCX. For
more information, visit http://www.functionxinc.com
or follow us on Twitter @FunctionXinc.
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and as
defined in the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. All information provided in this press
release is as of February 6, 2012.Except as required by law,
Function(x) Inc. undertakes no obligation to update or revise publicly
any forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements are
made or to reflect the occurrence of unanticipated events.
