Don't underestimate the power of a delicious cup of coffee in the
morning. A recent survey conducted by Wakefield Research for Seattle's
Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), revealed
nearly a third (32%) of coffee drinkers recommend morning coffee with a
significant other as the best way to have a healthy relationship. The
morning treat even beat out buying flowers (9%), going to the nicest
restaurant in town (6%), and making grand gestures like buying jewelry
(2%) as the top tip to have a healthy, happy relationship.
Create Your Deliciousness to Win Coffee: Birthday cake, peanut butter puffs and cotton candy are among mix-ins awaiting coffee drinkers on the Seattle's Best Coffee Facebook page. 100 customers a day who make a drink will win a 12 oz. bag of Seattle's Best Coffee. (Photo: Business Wire)
This little gesture may even be one of the first signs that love is in
the air for new couples. For over a quarter of coffee-drinking
Americans, staying for "morning after" coffee (28%) is the very first
sign a relationship is getting serious, more so even than keeping a
spare toothbrush at your sweetheart's place (20%) or updating your
relationship status on Facebook (14%).
Skipping quality coffee time with your significant other could even have
dire consequences. Nearly a third (31%) of Americans not very satisfied
in their relationship would rather give up their significant other than
their other love – coffee.
"We've always known how much people love their coffee, and what an
important part of their day it is," said Chris Bruzzo, chief marketing
officer of Seattle's Best Coffee. "What surprised us was that most
consumers are really thinking outside of the mug when it comes to what
they are coupling with their coffee to make it delicious. More than 80%
of those surveyed have gone to interesting lengths playing barista
themselves, adding items like cayenne pepper, balsamic vinegar, grape
soda and even gummy bears to their coffee."
Free Coffee on Facebook for Coffee Lovers
To help ignite America's passion for coffee and unconventional coffee
combinations, Seattle's Best Coffee is launching the "Create Your
Deliciousness" game on Facebook.